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∅SG // 

Samuel Goddard. Staff Design Engineer. Currently helping humans bridge the gap between design and code at Fin.

Sam Goddard sat outside a restaurant, holding a menu

About

Hey! I'm Sam, a Design Engineer from Nottingham, UK. For more than 15 years, I've worked across design and development, collaborating closely with designers, engineers and generally good people to create ambitious websites for clients across the globe.

I really enjoy working where design and engineering meet: turning ideas into thoughtful, well-crafted digital experiences that look great, perform well, and feel good to use.

I've always been creatively minded, with a curiosity for design, photography, video and emerging technology. What started as a love of hacking together custom MySpace profiles eventually became a career, beginning with a degree in Multimedia Technology and evolving into the work I do today.

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Projects

For the past three years, I’ve worked as a Staff Design Engineer at Fin (formerly Intercom), working primarily on the customer-facing marketing sites for its AI-first customer service platform. My role sits at the intersection of design and engineering, leading ambitious projects from concept through to launch and bringing both disciplines together to create thoughtful, high-quality experiences.

Before Fin, I worked across both design and development for large agencies and small start-ups, as well as running my own creative studio, ShiftWalk.

Below is a small sample of projects, past and present, that I’m particularly proud of.

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Awards & Recognition

I'm always looking for ways to push beyond my comfort zone, seeking out new tools, technologies and ways of working by staying closely connected to the design and development communities.

For the past few years, I've also been selected to judge both the design and development juries at Awwwards. It's given me a front-row seat to some of the industry's most progressive work, and constant exposure to new ideas and techniques across design, motion and engineering.

I’ve collaborated with some incredibly talented people around the globe, creating work that has picked up a few awards and recognition along the way.

  • AWWWARDS // Site Of The Day

    [1]

  • AWWWARDS // Developer Award

    [1]

  • AWWWARDS // Honorable Mention

    [4]

  • AWWWARDS // Mobile Of The Week

    [1]

  • AWWWARDS // Ecomm Of The Year

    [*]

  • CSSDA // Dev Of The Year

    [**]

  • CSSDA // Site Of The Day

    [4]

  • Codrops // Site Of The Week

    [2]

  • The Brand Identity // Feature

    [4]

  • SiteInspire // Feature

    [4]

  • Mindsparkle Mag // Feature

    [2]

  • Klikkenthéke // Feature

    [4]

  • Admire The Web // Feature

    [6]

  • * Nominee // * Special Kudos

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Colophon

This website was designed and built by Sam Goddard, a human being, using Next.js, Tailwind & TypeScript. Typesetting and initial design language was established by Isaac Powell. It has a carbon score of A+. It is hosted on Vercel. Fonts are Geist Mono by Vercel for copy, and Editorial Old by PangramPangram for headings. Interactive blocks are built using canvas, v0 and Claude Code were used for creative exploration. The Multiplayer functionality is provided by Liveblocks SDK. Enjoy.

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